We accompany the far-reaching transformation of business models and processes. We help manufacturers, sales organizations and dealers to identify opportunities, exploit potential and win the race for customers. You can find out about this and much more here in our Consileon Automotive IAA web special.
Connected cars have exceeded a market capitalization of 200 million euros. Almost all manufacturers and suppliers are researching smart concepts or already offer them.
The expansion and networking of existing mobility services for resource-efficient and cost-effective offerings requires a clear digitization strategy.
Digital Experience – For users and customers, it plays a central role across all digital touchpoints. The brands should be experienced and authentic and inspire and accompany the customer via digital touchpoints.
There is often the idea that digital touchpoints unfold their contribution as if by themselves. The specific added value from the customer’s point of view or process support is neglected, investments wasted, potentials unused and valuable time wasted.
Instead, the opportunity should be seized to provide customers with the personalized and engaging experience across all touchpoints that they expect today.
The traditional model of predefined sales processes has had its day. Today, customers decide for themselves when and how they want to contact the brand.
The use of immersive technologies opens up numerous opportunities to make online as well as POS activities new and attractive.
New digital customer needs require holistic and seamless customer journeys, especially at the point of sale.
How do you design the showroom of tomorrow? You can find out here.
Threat or opportunity? – Technological progress, changing customer needs and expectations. Due to new, disruptive competitors, traditional business models are coming under increasing pressure and need to be reconsidered.
Identifying new sources of revenue and having the courage to comprehensively customer-center sales models and business processes offers opportunities beyond simply safeguarding the status quo.
Automotive financial services play a role early in the buying process. Incorrect placement of additional offers, for example shortly before the conclusion of major investments, is wasted potential.
Most market players are already aware of the importance of e-commerce in retail. In the automotive sector, too, there will soon be no way around online retailing.
Implementing digital strategies is a major challenge for many companies. In addition, the cultural shift toward more agile ways of working is an acute obstacle for the majority (65%) of companies. A unified roadmap that takes equal account of business and technological factors is the key to success here.
Your customers get the content they need, when they need it, based on their personal interaction history.
For the development of customer-centric sales channels, one uses and links analog and digital possibilities with each other and builds new digital business models on them.
Future-proof and virtual: Location-independent online and hybrid events in 3D, virtual and augmented reality will be of great importance in the future.
An excellent example of the implementation of hybrid concepts is a virtual 360-degree tour of your own premises.
Soon you will also be able to take part in a virtual tour of our Frankfurt office. Until then, take a look at these sample shots:
What do you think are the most important issues for future mobility?
To the Automotive Next survey
