Development of innovative sales products
Development of a MARKETING.APP as the central module for sales advice and vehicle presentation.
Innovative and disruptive business models are a decisive factor in ensuring sustainable and successful corporate activities.
If you don’t move with the times, you move with the times – nowhere is this more true than in the increasingly saturated markets of the industrialized countries, which are subject to state and supranational regulation. Start-ups and established, financially strong challengers from affinity industries are penetrating the core business of previous market leaders, new markets are emerging, and industries are converging. Those who want to hold their own in this fast-moving environment and leverage latent earnings potential need a business model that stands out from the mainstream. Sustainable and innovative business models are therefore a decisive factor in ensuring sustainable corporate activities.
– Michael Eugene Porter, Professor of economics at Harvard University
A proven tool for business model development is the Business Model Navigator (BMN) designed by economists at the University of St. Gallen. According to this method, the cornerstones of a business model result from the answers to the four target questions who, what, how, value: Who are our target customers? What do we offer customers? How do we produce the services? How is value achieved?
The BMN approach is based on a study according to which ninety percent of commercial innovation consists of creative recombination of the ideas and business models of predecessors. The Navigator handbook lists 55 such business model patterns and recipes for success, each of which works across all industries, including pay per use, add-on and the so-called freemium model, a free basic product with paid extras.
Whether it’s the big picture of the business model or the technical aspects of a digital transformation, no company can avoid the topic of innovation in the long term. Together with your specialist teams, we make your business model future-proof and set up an efficient innovation process that helps your company to sustainably assert itself on the market.
Development of a MARKETING.APP as the central module for sales advice and vehicle presentation.
Operational management of the content creation process of e-mobility content on the website of an automotive manufacturer and optimization of the content as part of the transition to the new brand design.
As part of the e-offensive, we partner with OEMs to develop innovative, digital e-commerce tools.
In the context of the e-mobility turnaround, Consileon supports OEMs in building innovative business models and sales products.
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With TISAX, the ENX Association offers a standardised platform for the mutual acceptance of information security assessments in the automotive industry on behalf of the German Association of the Automotive Industry (VDA).
In today’s interconnected world, information security is key, especially in the automotive industry. The introduction of an ISMS in accordance with TISAX is crucial for the security of critical information. In addition, being part of the TISAX exchange programme is a prerequisite for business relationships within the industry.
The motorhome industry is experiencing a strong upswing due to the growing popularity of motorhome holidays. Our data-driven sales strategy is based on in-depth analyses of the customer journey to provide tailor-made solutions for better consumer touchpoint integration.
Consileon is now part of the Catena-X Automotive Network e.V. – the first collaborative, open data ecosystem for the automotive industry of the future, connecting global players in end-to-end value chains.