Our strategy for your success in retail
Due to technological change, stationary and online retail are becoming steadily closer to each other. While online retail is increasing market pressure through growing specialization, thanks to lower entry barriers and store platforms, manufacturers themselves are now getting into direct contact with their customers. They are therefore moving beyond their previous role as suppliers. In particular, this means a need for action for traditional, stationary retail.
Show moreTo compensate for structural disadvantages against new competitors, the stationary retail sector must offer consumers additional services that represent real added value, including home delivery, click & collect offers, upgrading of stores, enriched products (product+).
The future of retail will be driven by data. Customer data for personalized targeting needs to be structured, penetrated and analyzed. Retailer and product data should be easily available so that they can be used in a meaningful way for a wide variety of use cases.
Soft factors and individuality become increasingly important in a customer’s purchase decision. As a strong branded goods manufacturer, it is advisable to offer its customers a unique shopping experience in flagship or pop-up stores and thus strengthen customer loyalty. Consideration of environmental and sustainability aspects is increasingly being rewarded by the market.
The more sales channels and delivery methods a retailer serves, the more complex procurement and delivery become. In particular, the complexity of the last mile is causing problems. Customers tend to look to large reference platforms for guidance. Retail and Logistics have to measure up to this.
The retail of the future – Our vision of retail 2025: About online retailing, customer needs and logistics.
Mobile payment has arrived in Germany. For the first time in a long time, a payment method is proving to be not only a cost factor but also an opportunity for innovation.
Over the past decade, Consileon has assisted retail companies in a wide range of strategic and technical projects: from master data and core systems for portals to loyalty programs and web stores.
Together we tackle your challenges. We will get back to you as soon as possible.
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